Mazda Design Workshop
Mazda Nagare concept (2006). Click for larger images
Mazda has authored a comprehensive guide to the company's design practice.
From defining the Mazda design DNA to the profiles of the people responsible for creating the firm's vehicles, the multi-page document discusses the process of Mazda's concept car creation - including the design elements specific to Mazda and the company's brand philosophy.
The guide also features a section on the company's design history from the last 25 years, a six-step overview to designing a car, and a detailed look at all the concepts from the Nagare series.
