Kia's growing design prowess isn't going unnoticed. The firm's latest prize comes from the iF design awards, for the three-door Picanto. The award recognizes design quality alongside a number of other criteria, including workmanship, innovation and eco-friendliness.
In recent years Kia has reinvented itself as a design-led company, under the direction of Peter Schreyer. The Picanto is the fourth Kia to receive an iF design award in the last three years.
"Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand's design-oriented strategy," said Kia's Chief Design Officer, Peter Schreyer. "The second generation Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version."
The iF product design awards have been recognizing excellence in design since 1953. The Picanto's accolade is in the ‘Transportation Design' category – which includes automotive, aeronautical and locomotive design.