Strate College/Peugeot 2030 project

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Partnership Premium 2030 - Part 3

by Eric Gallina

Amko Leenarts, Peugeot's Chief Designer of Interiors, speaks about the Peugeot Premium 2030 project created in partnership with students at Strate College. Click on the video above for more details. Click for larger images

The third video in a five-part mini-series documenting the Peugeot Premium 2030 project students at Strate College in Paris, France, have been working on has now been released.

While the first video presented the projects envisaged by the 10 student teams following the initial brief supplied by Peugeot and the second episode brought us into the sketching phase undertaken by the 30 students, this third video outlines the different scenarios illustrated by each student group and takes into account social objectives, space constraints and environmental issues that will influence consumers of the future.

Punctuated by interview segments with Peugeot's head of interiors, Amko Leenarts, this episode brings further insight into the 2D development phase and the initial presentation stage, where students explain the inspiration behind their projects and their vision for the future premium Peugeot of 2030.

"We hope to obtain a large variety of projects with a maximum of personality," says Leenarts.

See the video to the left for more detail on the projects. We'll be bringing you the fourth episode in the coming weeks so you can follow the students' progress.