Home >  News >  Honda to close European design studios
Exclusive: Honda to Close European Design Studios
Honda is set to close its car and motorcycle design studios at its R and D Europe facility in Offenbach, Germany. Click for larger images
The Honda OSM concept created by exterior designer Dimitrios Darkoudis and interior designer Andreas Sittel
Honda Small Hybrid Sports Concept was also designed at the studio

In a surprise announcement, Honda has decided to close design operations in Europe, based in Germany. The decision to shut down both the car design and motorcycle design studios of Honda R&D Europe (HRE-G) in Offenbach, near Frankfurt was taken at the end of September and came as a shock announcement to employees. It represents the latest casualty in cuts for the car design community.

Sketch of the Small Hybrid Sports concept
Honda R and D Europe in Germany
Innovative Honda Neukom concept was unveiled at the 1999 Tokyo motor show

The decision follows other recent measures made by the Japanese company this year to stem growing losses. In January, the UK factory was closed for four months and the company decided not to attend the recent Frankfurt Motor Show.

"This is a regrettable structure change due to the current economic picture," Honda spokesman Christophe Rust told CDN. "The German design activities will be discontinued with effect from the end of November".

The future for Honda's design activities in Europe remains unclear. While motorcycle design is likely to be transferred to the company's Italian design studio in Rome, it is uncertain what will happen for their car design operations in Europe. Honda opened a small 200m² design office in Milan, Segno Milano S.r.l, back in 2001, but it reported independently to Japan and has not played a significant role in their design activities to date.

The Offenbach design studios opened in 1992 and are housed over two floors in a 3000m² facility including two full-size modeling plates, milling operations, CAD, presentation hall and a viewing garden. The car studio was responsible for a number of concepts, including the 2008 OSM, the Small Hybrid Sports from 2007 and the Neukom unveiled at the 1999 Tokyo Auto Show.

The other R&D activities at Offenbach will remain for now. These include powertrain development, testing, market research and advanced technology research.

Related Articles:
Design Review: Honda OSM concept
Honda Small Hybrid Sports concept - Geneva 2007
Honda Opens new Advanced Design Studio in Milan