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My Lounge
Ilaria Sacco
The My Lounge interior concept defines a new way of consuming and selling cars. With the aspect of personalization as the overall theme, Sacco's proposal is for an infinitely tailored interior built atop what is essentially a white canvas. Buyers can select from various different brands - such as Paul Smith, Apple, Diesel and Nokia - to outfit the door panels, seats, dashboard and panels, effectively creating a new way of developing a personalized space for users. Outside product design companies could produce tailored design solutions like furniture for a home living room, which could then be sold on eBay when the user has grown tired of them.
Bentley Senses
Arturo Peralta Nogueras
The Senses concept is a vehicle which aims to reignite the connection a rider has with a horse. The car uses artificial intelligence to respond to the driver's presence, such as pulsing a light to the user's heartbeat, and to operate the vehicle's in-wheel electric motors. The driver uses reigns rather than a conventional steering wheel for directional inputs. Made using vast expanses of glass, the Senses employs a new design language for Bentley. The tension in the concept's lines harkens back to an era when Bentley was known for producing race cars.
Tortuga
David Gonzalez
The Tortuga (meaning turtle in Spanish) is a research vessel inspired by Jacques Cousteau. By combining the majestic features of a sailboat with solar panels, Gonzalez created a motorboat which doesn't pollute, only emitting vapor and heat. Inspired by the way sea creatures like the manta ray move through their environment, the hydrofoil has the ability to negotiate the calm or turbulent seas while having minimal environmental impact. The innovative form language enables the vessel to still be perceived as a boat - not a spaceship - through its natural minimalistic design that is harmonious with the environment.
Cameleon
Dong Kyu Kim
This asymmetrical four-seat concept is able to change color depending on the dress of the day. Using existing paramagnetic technology (which uses electrical current to change color), the car was inspired by shirt collars, a scarf blowing in the wind and a woman's eyeline. The gills on the flanks are like a woman's scarf, concealing the sub-surface of the model. Kim told CDN he "didn't want to make a boring car, but wanted a car that would adapt". According to Kim, the concept was made asymmetrical because "like a good dress, it will never be perfect."
Movement and Speed
Ceri Yorath
Seeking to exploit the intangible areas of design - human, emotional and irrational - this project utilizes visual and tactile sensations to develop and all-new traveling experience. Through romantic and aesthetic connotations, the concept aims to promote the exhilaration and appeal of movement and speed as part of the normal everyday routine, so users can enjoy a more balanced lifestyle without feeling the need to escape.
The Flight of the Bumble Bee
Dhanush Paul Pilo
This concept examines the mythical notions of sound transmitted through the vehicular experience, a sensation that will be muted in the post-combustion era of silent cars. An interpretation of Kando - a Japanese term that summarizes the sensation of excitement from the experience of performance - brings the driver in communion with the machine. By creating original sounds through the motion of air passing through a network of channels, the project shifts the emphasis on vehicular sounds from power and potential to an experience that is directly related to its absolute speed.
Future Personal Mobility in the City
Joseph Simpson, MPhil/ PhD
Inspired by the Clever car project designed at the Technical University of Berlin (with help from BMW and partial funding from the 5th Frame Programme of the EU Commission) and the University of Bath and the 1L Volkswagen, Simpson explored the relationship between people and how the built environment has evolved because of the car. Filling the gap between a car and a bike, his research determined a package of 3.1m long and 1.5m wide was sufficient to fulfill the needs of those whose journeys are made with less than two people. The electric vehicle has luggage compartments in both the front and rear, located above the rear-mounted engine.
Feel the Future
Kleber Puchaski, PhD
Feel the Future brings together theory and practice in the demanding area of vehicle design by exploring new perspectives in design thinking. By understanding peoples' perceptions, a co-creation process challenges designers to come up with conceptual projects based purely on the users' desires. Puchaski's research lies in branding and design strategy, and the business model itself. Through his research, he developed a methodology to enable designers to better understand the principles of branding and the aspirations of people. The concepts in his project were designed by students to validate his findings.
Customer-oriented Design
Osmar Rodrigues, PhD
Looking at the transportation of people - rural workers in particular - in off-road conditions, Osmar Rodrigues focused on the improvement of the everyday life of people, based on commercial and technical viabilities. New approaches and trends have confirmed a huge opportunity not only from the social, but also from the economic viewpoint. This has contributed to extending the language of mobility, proving that cultural and technological knowledge can be combined to inform design innovation. The final outcomes will improve people's living conditions as well as contribute to a better economy and to a fairer society.
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College Exhibition: Royal College of Art Show 2007
College Exhibition: Royal College of Art Show 2006
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