FUV_Family utility vehicle (REVE interior)
Choi mi rim

The theme for the project was Korean traditional architecture 'Jung Ja', which provides open space, has no division between exterior and interior, and emphasizes harmony with nature. By turning the front passenger seat to face the children's seats allows the family to see and communicate wih each other more easily. This allows the family to feel as if they are sitting on a Jung ja. Users can see beautiful scenery and feel the outside because of this open space. When they go to nice places, their children can jump and play in this area. If the rear seat rotates, it will can connect with the trunk door and become a slide that children can enjoy. It could be a fun space like a playground for children.

Sports roadster (shoot)
Son Wan-Ryeol

Mid-twenties people do many kind of sports at each moment of their spare time. The keyword for the project was 'Outdoors'. Shoot is not only just a vehicle for transport but also a 'sports tool'. This three-seater vehicle provides space to take a rest after exercise, and to change clothes.

Alfa Romeo Next generation Sports Sedan (Bisconti GT_SP)
Park ki-cheol

This sedan is similar in size to the Mercedes-Benz CLS and BMW 6 Series. The trunk compartment is dropped below the rear spoiler for better weight distribution and aerodynamics; the compartments have been split into two sectionals for a more organized and functional space. The key-line on the side door panels metaphorically echoes the curvatures of a woman's body shape, emphasizing the classic Italian car aesthetic.

Rapid sports sedan (LF-RS)
Choi Rin, Yong Hyun Woo

The Lexus LF-RS is an aggressive rapid sedan (four-seater). The key words for the project were 'curiosity' and 'stimulation'. Th eproposal is to make LF-RS the image-maker of Lexus, a sophisticated, rapid and aggressive machine. The fundamental proportions of the LF-RS with its elegant roofline, strong curve and character now comes with greater aggression and sportiness. It was affected by an image of a Japanese sword cutting through the air. The graphic of the front and rear part were inspired by a character of traditional Japanese armor, kabudo.

Next generation of Maybach (Bella Luna)
Sin Rina

With increasing numbers of women in high-end positions in business, this concept prepares for the next Maybach target generation, targeting female customers. The overall body shape overall comes from the impression of a woman's curves. To evoke the sedan's originality, character lines show the modernized version of curves from cars of the 1920-1930s. Unlike the usual glossy material, matt materials are used to enhance the silhouette of the whole shape. The greenhouse is made from a special glass material which turns transparent when electricity is applied, but can be made opaque for a personal workspace or private place for relaxation.

Luxury sedan (JR)
Park Jong Geon

Maybach 'JR' is luxury sedan with a neo-classic style. It has an elegant roof line featuring a unique rear aspect. 'JR' has its basis in the classic car's silhouette. Using the key words 'classic', 'modern' and 'dynamic', the intent was to create a design that is timeless. The black and silver bodyside graphic elements were inspired by an image of sea in connection with sky, while also suggesting modernity in connection with classic elements.

Hongik University Transportation Design website: cardesign.hongik.ac.kr

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