Simon was born & raised in the UK growing up in Warwickshire and Northern Ireland. From his parents he inherited both artistic and scientific genes. His father is an engineer in the Automotive industry which exposed Simon to wonderful cars and influenced him to decide to combine his art and scientific skills to target a career in automotive design. He first studied for a bachelors degree in Mechanical Engineering at Imperial college, University of London and thereafter completed a Masters Degree in Vehicle Design at the Royal College of Art. Throughout his studies he was sponsored by the automotive industry. Firstly by Rover Group then by Rolls-Royce and Bentley Motor Cars where, after graduating at the RCA, he started his working career. Simon spent 10 years in Crewe at Rolls-Royce and Bentley Motor Cars which included a number of special "Brunei Projects", a brief spell with BMW in Munich and completing, with the team, the original Bentley Continental GT under the ownership of Volkswagen. Shortly after this in 2001 he moved to Germany to work for Volkswagen where he lived and worked for 7 years before taking up the role of Design Director Volkswagen China in 2008.
After 9 years in China he moved from VW to become Vice President Design for Hyundai China to guide their future model programs for this hugely important market. After completing the first projects he then moved in 2019 to Seoul, South Korea to take up his current position. In the recent years he worked with the global and local teams to deliver the Ioniq5, SEVEN Concept car (Los Angeles 2021 premier), Ioniq6 (on its way) and many other local and global vehicles. He works closely with Sangyup Lee and Luc Donckerwolke plus together with the global Hyundai design teams - 6 studios in total: California, Germany, India, China, Japan and South Korea. In all the Hyundai design team globally numbers around 600 people.