Hyundai is the biggest car company in South Korea. Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and, in 2016, sold 4.86 million vehicles globally. The company employs more than 110,000 people worldwide. Since its entry into Chinese market in 2001, Hyundai Motor group has built 61 corporate enterprises and 28 representative offices with a total investment of 13 billion 600 million US dollars.
Executive Director and Head of Hyundai China Design
Simon leads Hyundai Motor’s design strategy and design development in China. Based at Hyundai Motor’s design centre in Hyundai Motor’s Technology & Engineering Centre (China) in Yantai since mid-June 2017.
Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars, where he was highly influential in the design of cars including Rolls-Royce Silver Seraph, Bentley Arnage and Bentley Continental GT.