All Roewe articles

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    SAIC opens new Advanced Design studio in London


    MG and Roewe owners launch high-tech new facility

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    Beijing 2016: A morass of crossovers – the collective noun for China’s new favourite car?


    Is design competence killing brand distinction?

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    Roewe 550


    Up until now, Shanghai Auto's sub brand, Roewe, has had to deal with criticism regarding the current design of the 750, which resembles a number of different vehicles - from the design of its emblem to its overall styling.

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    Roewe W2


    Roewe is the brand SAIC (Shanghai Automotive Industry Corporation) created for the 750E sedan they now produce, having bought the rights to the Rover 75 design after MG Rover went bankrupt in 2005.

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    SAIC N1 concept


    SAIC's 'start-up' brand Roewe launched its N1 concept at the 2009 Shanghai auto show to preface a forthcoming sportier production sedan that will sit slightly below the existing 550.

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    Roewe 350


    At first sight, there appears considerable overlap with this latest model and the Roewe 550, but the 350 uses an all-new smaller platform developed by parent company SAIC, with a new 1.5-liter engine, a generous 2650mm wheelbase and overall length of 4521 mm — roughly 100mm shorter than the 550.

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    Comment and gallery: MG Concept 5


    Head over to the SAIC stand in Hall E1 and there’s a genuine sense of a company gaining control of its brands, MG specifically