Zeekr, founded in March 2021, is a new electric mobility technology and solutions brand satisfying the global demand for premium electric vehicles.

Zeekr is committed to being a user-driven tech company. The brand will create a new ecosystem focused on innovation with users at the centre of operations. Through its unique business model, the brand will break the boundaries between users and brand with innovations driven by user experiences, the user ecology, and user shareholding plan.

As well as utilizing Geely’s leading Sustainable Experience Architecture (SEA), Zeekr will have its own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain support. By utilizing SEA technologies, Zeekr vehicles will be able to offer software upgrades throughout the lifetime of every vehicle through Over the Air Upgrades as well as offering an unrivalled luxury vehicle experience in terms of comfort and performance.