There was a time when Chinese car design was seen as an echo of established European style. No longer. Today, a new wave of Chinese brands are asserting homegrown design credentials with a new found confidence that mirrors the country’s presence on the world stage. Equally, how do global brands design to appeal for a distinct new market with its own unique mobility challenges and aesthetic taste. But China’s design resurgence tells only part of the story. South Korean OEMs have moved deftly from the value end of the market to become genuine contenders in the premium segment, owing to a burst of creativity and innovation. Meanwhile, Japan is showing signs that the creative spirit that gave the world the first serious hybrid and electric cars is alive and well.
To explore all this and more, Car Design Dialogues returns for another 3-day compelling programme on 13-15 July of studio tours, discussions, interviews, and design reviews from China, India, South Korea, and Japan. Plus, we recognise the best in student design with the prestigious China Awards.
Key Themes Discussed by Industry Leaders