Car Design Dialogues Asia will feature in-depth design reviews from SAIC, MG Motor, Hyundai and Geely, which will see design teams give unprecedented access to their creative process via exclusive films and Q&As. In addition, we will explore the overarching design trends and challenges facing the region in a series of panel discussions. The nascent design scene in China is seeking to define what luxury means to a new generation of consumers. Central to this challenge is the evolution of interior design and how technology works in tandem with materials to deliver the best user experience. In search of meaningful design language, some OEMs have drawn on artistic movements from their country’s heritage to inform contemporary aesthetics. At a macro level, the ongoing expansion of the megacity is presenting mobility challenges, which designers are working to meet through automation, smart city tech and air taxis.
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