Watch: Disruption and new ways of working with Dassault Systèmes

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In an provocative discussion featuring several big name cameos from the global design scene, Dassault Systèmes set out it’s vision for a new era of car design, which places the designer at the heart of the new landscape through sensory design and new technology

We are in an age of disruption, which means there is a chance to fundamentally change the way we design, according to Dassault Systèmes Anne Asensio and Thomas Balle, Vice-President Design Experience and CATIA Design Industry Process managing director, respectively. Digital tools will obviously play a large part in determining what the future will look like as skill sets broaden into UX and sensory design. But it was clear from Asensio that this is the moment for designers to step up and try to solve challenges beyond automotive design. “Designers have a unique proposition to shape the world we live in. There is a different scope of intervention and shaping the world is the role of design.” 


Anne Asensio, Vice-President Design Experience, Dassault Systèmes

Thomas Balle, CATIA Design Industry Process Consult / Managing Director, Dassault Systèmes

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