CES 2023 Review: Designers show their hand in Las Vegas

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Car Design News was in Las Vegas to look at the latest designs and technology at CES 2023

Designers had a field day with the Consumer Electronics Show (CES) in Las Vegas, but it wasn’t all about the concept vehicles. Admittedly the ones that did make their debut grabbed the most attention, but beyond the exterior designs and some surprising new form language, there was a major theme at the show; displays and the way we interact with them.

Before we get to that though, let’s talk concepts. The biggest headline grabber was the BMW i Vision Dee. It provides the clearest view yet of what BMW’s Neue Klasse electric vehicles will look like when they debut in 2025. It’s a crucial model, likely to become the equivalent of the 3 Series and that could be why there are subtle references back to the E21 of the 1970s. The design is clean and uncluttered, but design director, Adrian van Hooydonk told Car Design News it’s definitely not retro, instead he says cleaner cars in terms of emissions should have cleaner design.

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