Car Design News was in South Korea for the Busan motor show, where home brands Hyundai and Kia were out in force
For this occasionally jaded journo, lucky enough to have attended most global motor shows at one time or another, the chance to visit one I’d never even heard of was appealing. So in the interests of sharing, here is Car Design News’ second-only (known) review of the (almost) biennial Busan International Motor Show.
Busan is situated in the south of South Korea and is its second-biggest city, known for its port and tourist beaches, and with a circa 3.4 million population. As the first Busan motor show after the COVID-19 pandemic hit, face masks were mandatory inside the Bexco Exhibition space, which otherwise felt free and unrestricted. Unsurprisingly, the biggest stands belonged to national brands Hyundai and Kia, bookending each end of the long main hall, but there were also large stands for Genesis, BMW, Mini, and Rolls-Royce and a host of curiosities from dinky electric postal vans to extreme customisers, art cars and more.
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
Following a weak return in February 2024, the Geneva Motor Show has been cancelled permanently with the organisers blaming a lack of interest from OEMs had dealt ’a final blow for a future edition’
The storied marques prove that they can be powerful players in a crowded furniture market
EyesOn Design, the design competition organised by the Detroit Institute of Ophthalmology, returned to the Detroit Auto show to honour standout concept and production vehicles launched in 2023
