Hyundai goes big at Busan (Motor Show)

Busan Motor Show featured

Car Design News was in South Korea for the Busan motor show, where home brands Hyundai and Kia were out in force

For this occasionally jaded journo, lucky enough to have attended most global motor shows at one time or another, the chance to visit one I’d never even heard of was appealing. So in the interests of sharing, here is Car Design News’ second-only (known) review of the (almost) biennial Busan International Motor Show.

Busan is situated in the south of South Korea and is its second-biggest city, known for its port and tourist beaches, and with a circa 3.4 million population. As the first Busan motor show after the COVID-19 pandemic hit, face masks were mandatory inside the Bexco Exhibition space, which otherwise felt free and unrestricted. Unsurprisingly, the biggest stands belonged to national brands Hyundai and Kia, bookending each end of the long main hall, but there were also large stands for Genesis, BMW, Mini, and Rolls-Royce and a host of curiosities from dinky electric postal vans to extreme customisers, art cars and more. 

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