Polestar is looking for talent and supporting designers
Polestar is already known for being a design-led brand. Literally. Thomas Ingenlath, a designer, is also the CEO of this Scandi/Chinese newcomer, and the announcement by the company that it intends to run an annual design competition, for students and professional designers alike, demonstrates the company’s ongoing commitment to creative growth and also to drive change towards a more sustainable automotive industry.
The Precept concept, launched earlier this year, showed us a clear direction of travel for the company’s design identity and products, but it is great to see a design department investing in other creative voices too. Submissions will be judged, shortlisted, then reviewed in one-to-one sessions with Max Missoni, the head of design at Polestar. Winning designs will be produced as 1/5 hard scale models and shown as centrepieces at a Polestar Design Exhibition (date and more details to be announced).
The contest brief tasks entrants with designing a new type of vehicle for 2040 that stretches the boundaries of imagination without entering the realms of fantasy. The ability to embrace design with technology is a determining factor to success. It could be a car or it could be something else, serious or fun. Whatever it is, it should express an exciting vision of the future that helps accelerate the uncompromising shift to sustainability.
The deadline for submissions is July 24th, and you can find more details about how to enter here. Start sketching…