Considering luxury at the Geneva Motor Show 2024

Bugatti Royalle

The juxtaposition of old and new at Geneva 2024 invited fresh considerations of luxury

This year’s Geneva International Motor Show had a certain yin/yang quality to it, as (mostly) new cars were placed downstairs in Hall 4 and classic cars were placed upstairs in Hall 2. Walking the halls certainly gave one an appreciation for the assembled classics, and to reflect upon the nature of automotive luxury itself. It’s a many-faceted thing, but one question we asked all day was, “Does luxury project the future, reflect the moment, or recall the past? Or some combination thereof?”

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