Experience is the future for Peugeot design

Peugeot Inception concept2443

Peugeot design director Matthias Hossann chats to Mark Smyth about the Inception concept and what clues it gives us to the brand’s design direction

Peugeot made a dramatic statement when it unveiled the Inception concept at CES in Las Vegas. It not only had the wow factor we like to see in a concept, but it also provides some strong clues as to where Peugeot design is headed. Matthias Hossann is the brand design director and gave us some insight into the concept, how it will shape future designs and how he sees the role of a designer changing.

“With the Inception, I would say it’s more than just a concept car, it’s a brand vision,” he says. “It is showing some direction or evolution in terms of design, but more than that, it gives some indication in terms of brand spirit and brand vision, what we would like to implement in the future.”

Brand recognition is a key element of…

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

here