Tag: cars

“Simplified, emotional but still functional” Škoda’s Oliver Stefani on the Vision O concept

Chief designer at Škoda Oliver Stefani walks Car Design News through the Vision O concept during its first UK appearance

Lucy Abbott

Car Design round-up: first look at Peugeot concept, Bentley hints at 2026 SUV and two new R&D centres

Car Design News takes a look at news that may have gone under the radar, including the latest updates from Bentley, Marelli, Porsche and Peugeot

Lucy Abbott

Jeep's Grand Wagoneer refresh is indeed, refreshing

Stellantis turns up the volume on its storied offroad lifestyle brand, Jeep, in an effort to cut through the noise of an ever more crowded market. Car Design News’ Jason White was at the launch

Monthly focus: Autonomous vehicles

This November, Car Design News explores how the rise of autonomous vehicles is forcing designers to rethink traditional automotive design – from layout to inclusivity to emotion

Lucy Abbott

In pictures: Zeekr 9X development

Exclusive images shared with Car Design News detail the development of Zeekr's mega new SUV

Design driven: Hyundai Ioniq 9

What better way to test an aero-focussed electric SUV than a 750-mile road trip from Munich to rural England

Freddie Holmes

Performance and prestige: Aston Martin visits the Petersen

The storied British marque comes to the Petersen Automotive Museum in Los Angeles

GM suffers a fire at its new Advanced Design Centre

Damage at the Pasadena facility appears light, but investigation and clean-up are ongoing

Car design round-up: Porsche, Kia and Chery

Car Design News takes a look at news that may have gone under the radar, including the latest updates from Chery, Kia and Porsche

Lucy Abbott

“We wanted to make a statement” – Mercedes-Benz’s Stefan Lamm on Vision Iconic concept

Stefan Lamm, head of global advanced design at Mercedes-Benz, describes the art of balancing past and future to create the Vision Iconic

Lucy Abbott

Rolls-Royce unveils collection of 25 cars to mark Phantom centenary

A variety of techniques combine to make this Private Collection Rolls-Royce’s most accomplished artistic expression yet, paying tribute to the Phantom’s rich history

The Art Car phenomenon

It's been 50 years since BMW unveiled its first Art Car – and a great excuse to delve more broadly into this characterful sub-species

Car Design round-up: collaborations, colour-trends & new Mercedes concept

Car Design News takes a look at news that may have gone under the radar, including the latest updates from Bentley, Mercedes and BASF Coatings

Lucy Abbott

Lamborghini reveals ‘sculpture on four wheels’ Manifesto concept

Coinciding with 20th anniversary celebrations for the company’s design studio, Lamborghini has lifted the curtain on its latest design study: Manifesto

Car Design round-up: Aston Martin, Skoda & Dacia

Car Design News takes a look at news that may have gone under the radar, including the latest updates from Aston Martin, Bentley, Dacia and Skoda

Lucy Abbott

Opel design boss talks GSE and influence of engineering

CDN People Awards judge Mark Adams speaks about Opel's latest 'go faster' variants: the Corsa GSE Vision Gran Turismo and new Mokka GSE

Freddie Holmes

Suzuki reveals new emblem after 22 years

Suzuki Motor Corporation has redesigned the emblem for the first time in 22 years to reflect the digital age

Lucy Abbott

Changan Deepal S07 promises to be human-first

Changan has launched its Deepal brand in the UK with the S07, promising a more human-centric approach, but does it have an identity to stand out? Mark Smyth spoke with members of the design team

"Back to basics": Mercedes balances form and function with new EQC

Car Design News sits down with Mercedes' director of exterior design Robert Lesnik to chat lighting, the new electric GLC and how students can stand out

Freddie Holmes

Car Design round-up: Renault, Bentley and Rolls-Royce

Car Design News takes a look at news that may have gone under the radar, including the latest updates from Renault, Bentley, Rolls-Royce and Dacia

Lucy Abbott

Royal College of Art – Intelligent Mobility degree show highlights

Car Design News reviews Royal College of Art’s Intelligent Mobility MA degree show 2025

Lucy Abbott

Gallery: Hampton Court Concours of Elegance 2025

Winding through a sea of linen suits and polished loafers, the Car Design News team descended on Hampton Court Palace for the Concours of Elegance

Lucy Abbott

Car Design round-up: McLaren, Aston Martin and Ferrari

Car Design News takes a look at news that may have gone under the radar, including the latest updates from McLaren, Aston Martin and Ferrari

Lucy Abbott

Skoda leaders discuss sleek Vision O

Skoda's CEO, chief designer and interior lead speak to CDN about the Vision O concept launched in Munich during the IAA

Freddie Holmes

Concept 3 teases electric 'aero hatch'

Hyundai's stocky little hatchback gives a strong impression of how the Ioniq portfolio will bulk out, metaphorically, with a new compact EV joining the ranks

Freddie Holmes

First sight: Cupra Tindaya

Ahead of the Cupra Tindaya launch at IAA Munich, Cupra’s head of UX/UI design, Ruben Rodriquez, shows Car Design News around the new concept

Lucy Abbott

Car Design round-up: Skoda sketches revealed, new pixelated light sources & Mini collaboration

Away from the noise of IAA Munich, Car Design News takes a look at new that may have gone under the radar over the last week

Lucy Abbott

Smart announces addition of smart #2 to the fleet

The new electric two-seater builds on the heritage of the fortwo

Lucy Abbott

First sight:BMW iX3 – Neue Klasse 2.0

Years of concepts and teasing culminate in the BMW iX3 – a monolithic electric SUV with complex musculature and an upright feel

Audi Concept C heralds design reset and Frascella’s TT

As the Audi Concept C’s official embargo lifts, Car Design News publishes candid highlights from our exclusive one-to-one interview with new chief creative officer, Massimo Frascella (including the car’s production intent)

In pictures: Ford GT40 MkIII

An in-depth look at the Ford GT40 MkIII, a road-ready twist on a motorsport icon

Chrysler explores adventure aesthetics with Pacifica concept

Chrysler has revealed the Pacifica Grizzly Peak concept, a design study that adapts the people carrier for the growing van-life and overlanding communities

James McLachlan

Car design round-up: smart art, RCA and Cupra

Car Design News takes a look at news that may have gone under the radar, including the latest updates from smart, the Royal College of Art and Cupra

Lucid leans into the rugged trend with new Gravity X

The brand’s outdoor-inspired SUV concept is also a sneak peek of an upcoming midsize model

Karma doubles up at Monterey Car Week

The Amaris and Gyesera mark a concrete move towards an expanded 'for sale' line-up

Freddie Holmes

Design Driven: Hyundai Ioniq 5 N

Car Design News spends a week with Hyundai’s insanely rapid Ioniq 5 N

James McLachlan

GAC LA studio's Baja-inspired concept

Led by the charismatic Pontus Fontaeus, GAC's LA studio has a well-deserved rep for pushing the boundaries. Its latest Baja-inspired off-road racer is true to form

James McLachlan

The story behind the McLaren W1’s aero design

More than a decade on from the McLaren P1, João Dias, former head of exterior design at McLaren Automotive walks us through the brand’s new ‘decade car’

Brouillard heralds new era of bespoke Bugatti design

Bugatti is launching a new one-off programme called Solitaire, the first product of which is the Brouillard

Design driven: Peugeot E-3008 Dual Motor

Car Design News took to the roads of the Black Forest in Germany to test out what the new Peugeot E-3008 Dual Motor has to offer

Lucy Abbott

Chevrolet introduces California Corvette concept

The second of three new Corvette concepts debuts in Pasadena

Driving transformation

As China backs industrial strategy and the West bets on tech disruptors, the race to define the future of mobility intensifies, where autonomy, ownership, and identity are all up for grabs

Goodwood 2025: highlights from the Cartier lawn

Read on for the top ten classic cars from Guy Bird's annual pilgrimage to the Style et Luxe lawn

Goodwood interview: Klaus Busse on the MCPura

Car Design News caught up with Maserati design supremo Klaus Busse to talk about the MCPura, design tools and why he is looking to the 1950s for inspiration

James McLachlan

Hyundai Ioniq 6 N: 'Traditional aero' meets unconventional tech

Car Design News was front row when the covers came off the latest N car and grabbed Eduardo Ramirez, chief designer at Hyundai Motor Europe, for a chat

Freddie Holmes

CDN's highlights from Goodwood 2025

This year's Festival of Speed was an absolute scorcher, both in weather and on track. Away from the burnouts, Car Design News tracked down as many designers as we could find

Mazda reveals third-generation CX-5

Car Design News sat down with European design boss Jo Stenuit to discuss the next generation of one of Mazda's most important models

Freddie Holmes

Bentley goes big with new concept at studio launch

The EXP15 concept is the first project to be revealed at Bentley’s new design studio which has been revamped for the next stage of the brand's journey

Freddie Holmes

Alpine's Antony Villain and Sovany Ang speak to Car Design News

At a special event in Dieppe, birthplace of the Alpine brand, Car Design News caught up with design head Antony Villain and VP product planning Sovany Ang to talk about collaboration. It is fair to say, they were a great double act

James McLachlan

“My team is very free to explore” – Stephanie Petit, CMF head at Alpine

Car Design News speaks to Stephanie Petit about sustainable materials, 3D-printed finishes, and French craftsmanship – from leather traceability to illuminated triangles

Chery’s Tianji Vision concept is Exeedingly luxurious

Car Design News goes behind the scenes with this new luxury SUV concept from Exeed

Freddie Holmes

“The better the proportions, the less styling you need” – Gary Telaak, Audi

Audi senior designer Gary Telaak has been with the storied brand for 28 years. Here he looks back at the launch of Audi TT, shares his thoughts on what made that car so special and talks about the challenges designers face in working with and integrating new technology

Design Driven: Polestar 3 vs. Polestar 4

Car Design News pits the Polestar 3 against its newer, younger sibling in an all-in battle royale.Which slice of Chinese-funded scandi-minimalism will win out in this design face-off

Design driven: Xpeng G6

A week with the G6 reveals an accomplished vehicle in its own right. However, this newcomer is let down by familiar UX issues present across the market

Nissan Leaf branches out into crossover segment

Nissan spearheaded the modern era of electric cars back in 2009, but after being swamped by competitors in recent years, the third generation has branched out into the crossover segment. Mark Smyth took a closer look at it in Sweden

First sight: Omoda 9

Chery International’s new brand Omoda is moving fast. Since launching in 2022 under the Chery moniker, Omoda has morphed into a standalone brand with its sights trained on the European premium market. Car Design News took a look at the Omoda 9 flaghship

Interview: Lynk & Co design president Stefan Rosen on creating the ‘anti-Volvo’

In light of the launch of Lynk & Co’s 08, Car Design News spoke to design president Stefan Rosen on how the brand’s design language has evolved

Changan’s Klaus Zyciora: “We can bring products to Europe that people admire and love”

As Changan continues its expansion in Europe, Car Design News visited Chongqing to understand how the brand plans to combine local market knowledge with global design expertise to connect with European consumers

Back-to-front: the curious case of end-to-end symmetry

Car Design News charts the rise, fall and renaissance of end-to-end symmetry in car design

Ten cars that defined the Art Deco era

Car Design News looks back on an era of fabulous automotive designs, many of which emerged in some of the darkest moments in modern times

Inside the studio: Italdesign Michigan

Italdesign opens a low-profile but high-impact office in Michigan, bringing its legendary design-engineering fusion closer to America’s automotive heartland

UAE studio Peec reimagines local icon

The Nissan Patrol might seem an unlikely candidate for the luxe treatment, but its connection to UAE culture means it makes more sense than you might think

“Fine driving” meets fine design with the Bovensiepen Zagato

The Bovensiepen name is already famous many times over for its ties to Alpina, the famous BMW modification outfit from Buchloe, Germany. Now, the family name has been elevated to the front of the bonnet, not just on a plaque in the cockpit

Freddie Holmes

Urban Automotive: “OEM+ is about complementing already great designs”

Car Design News sat down with Urban Automotive founder Simon Dearn to discuss modification, styling and why certain cars just make sense for ‘OEM plus’ work

Alpine launches new A390, a racing car in a suit

The new electric fastback expands the brand’s product offering and subsequently its customer base. CDN is in France for the official launch to learn more

Sixth sense: Micra returns electric

As the sixth generation of the Micra is reborn as a full EV, Car Design News sneaked into a small and secret lock-up in south London to see the car up close and personal and ask the ever-affable European studio interior design manager and ‘Nissan Lifer’ Bert Dehaes to explain more

Ten strange and wonderful lighting designs from concept cars

A sampler from the weird and wonderful world of concept cars

Exclusive: Inside Cloud 46, Mercedes-Benz’s new Shanghai studio

Mercedes-Benz has a new studio in Shanghai way up on the 46th floor of a high-rise overlooking the famous Bund. With spectacular views plus a helipad on the roof, Cloud 46 is a strong commitment to mastering the Chinese market

Exclusive: Zeekr and Lynk & Co Gothenburg design teams facing potential cuts

Geely’s Zeekr and Lynk & Co design studios will be restructured as part of what the company describes as an “ongoing efficiency program” which will see the Shanghai studio taking on greater operational responsibilities

Martin Uhlarik: “We have nine full programs live in the UK at the moment, 13 globally”

Global design head of Tata Motors Martin Uhlarik speaks to Car Design News about the role of the studio, his current recruitment drive, the importance of diverse talent and hosting the live judging for the CDN People Awards

The art of immortalising Ferraris in 1:64 scale Hot Wheels models

It’s been more than 10 years since Hot Wheels has worked with Ferrari to bring the Italian manufacturer’s models to children (and adults) in handheld form. Now the two brands have collaborated to launch a new range of diecast models

Ralph Gilles: “Our mission is to make electric vehicles as compelling as we can”

Ralph Gilles, chief design officer at Stellantis, on leaning into legacy, the ongoing challenge of electrification and how Chrysler utilises AI

Interview: Richard Stevens, design director at JLR

Range Rover’s time-travelling installation at Milan Design Week was the star of the show. Car Design News spoke to design director Richard Stevens about how it feeds into a broader design strategy

Meet the photographer that designed an off-road Lotus

The original Lotus Elise has been reimagined as an all-roader and designed by an unlikely candidate

First look: Citroën C5 Aircross

The second coming of the larger Aircross is an aero-led flagship for the French brand. Pierre Leclercq talks us round it

In pictures: Slate, your automotive canvas

Slate is the latest EV startup to hit the US market, offering a compact, convertible pickup designed for customisation. With analog charm, the ‘Blank Slate’ is set to stand out

Jean-Philippe Salar: “Strong storytelling will generate good design”

Jean-Phillippe Salar, design director at Mobilize, explains the thought process behind the two electric vehicles set to launch in 2025

Genesis’ Luc Donckerwolke: competition fuels strong design

Genesis’ chief creative officer speaks on his coupe and convertible concepts and beating competition – on road and racetrack

First sight: Genesis X Gran Equator concept

The Korean firm targets Defender and G-Class appeal with its luxe, old-school take on an SUV

Auto Shanghai 2025: What makes a Porsche Heritage Design edition so special?

We speak to Porsche’s head of Exclusive Manufaktur about the paints, finishes and processes underpinning its new 911 Spirit 70

Mitja Borkert: “We never look backwards. We always look ahead”

Mitja Borkert, design director at Lamborghini, speaks to Car Design News about Lamborghini’s hybrid renewal and the beginnings of his exploration with AI

Italdesign talks pick-ups, materials and converging design worlds

Italdesign’s Joaquin Garcia gives CDN a walkaround of the Quintessenza concept and explores the idea of simplicity

Sex and mystery vs. tech and trends – Italy’s design battle

CDN talks to designers at Ferrari, Alfa Romeo, Estrema and Bertone about the history of Italian design and what the future might hold

The future of screens: balancing tech and tactility

Car Design News takes a deep dive into what’s to come for the interior screen and how designers are integrating technology into the cockpit

First Sight: Hyundai’s 2025 Seoul Quartet

The Korean powerhouse brand Hyundai chose the Seoul Mobility Show in early April to unveil not one, but four new cars, mostly playing very different tunes, but still united by the pixel

Shao Jingfeng: “This is our chance, our time”

Shao Jingfeng, chief design officer at SAIC, on trusting your strategy and recruiting the next generation of design talent

GAC unveils Hyper-Luxury concept car

Designed in just months for the Salone, the two-seat coupe channels Bugatti elegance, Concorde flair, and couture-inspired detail

Car Design round-up: Skoda, Renault and Rolls-Royce

Car Design News takes a look at the news that may have gone under the radar, including the latest from Skoda, Rolls-Royce and Toyota

GM’s UK studio reveals first major project: an electric Corvette concept

With an all-star team led by Julian Thomson, the Midlands-based design studio has lifted the covers on a blistering new concept

Changan’s European debut: “Design talent is what you need to create success”

China’s oldest automaker and one of the ‘Big Four’ in the country has officially arrived in Europe – Car Design News reports

The design experts behind Chery’s new Journeo concept study

From achieving ‘China speed’ to the crucial role of AI in the cockpit, Car Design News speaks to the design experts at Chery Automobile

Simon Loasby, CDR 11: “We have to challenge sacred cows sometimes”

Simon Loasby, head of design at Hyundai, describes the pressure of being a Korean born brand and the challenges behind utilising AI securely

Smart reveals its first mid-size SUV, smart #5

The German marque has expanded its smart product line-up in the UK, with the smart #5 becoming the third electric model introduced within three years

First Sight: Volvo’s Jeremy Offer on the ES90 and beyond

From 1980s Coupé inspiration to 2025 tech challenges and future opportunities, Volvo’s head of global design Jeremy Offer gets candid

First sight: Renault 5 Turbo 3E

Car Design News visits Renault in Paris to become acquainted with its new mini supercar and to speak to Renault’s chief design officer Laurens Van Den Acker

Lighting and screens define new Mercedes CLA

This new generation Mercedes-Benz CLA brings a familiar form to the table, now packed full of technology and more reliant on lighting than ever

“Indian OEMs have made a remarkable improvement in perceived quality”

Car Design News chats to a growing Indian consultancy that is finding plenty of work as a specialist in perceived quality

Design driven: Jaecoo 7

Car Design News gets behind the wheel of the new Jaecoo 7 SHS in South Africa to see what the SUV is capable of

Car Design round-up: Bentley, Toyota and Lexus

Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Bentley, Toyota and Lexus

Morgan modernises with new Supersport flagship

Traditional British marque, Morgan Motor Company, has introduced a slightly more modern design language on its new flagship, the Supersport.

Ilhun Yoon: “What makes Genesis is everyone’s expertise and fantastic teamwork”

Ilhun Yoon, head of global design centres for Genesis, on the global Genesis studios, brand identity and what a sustainable future looks like

Four finalists battle for YouClip glory in Dacia student design contest

Dacia’s YouClip design competition has reached its final stages, with just four innovative projects left standing

Bold, clean and spacey: Lynk & Co interior team on the Z10

Car Design News takes a closer look at the interior of the Lynk & Co Z10, which draws inspiration from spacecraft

First sight: VW ID. Every1 concept

VW design boss Andy Mindt gives an early walkaround of the new concept which, two years into his tenure, now sets the stage for a new design language

Five new material trends: from apple pomace to optical fibre

CMF experts CnT Factory provides a valuable insight into five of the latest material trends

March Focus: Materials

This month Car Design News will be exploring the current materials landscape across traditional and new materials

Car Design round-up: Bentley, Skoda and Toyota

Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Bentley, Skoda and Toyota

Kia unveils Concept EV2

Kia has previewed its smallest Kia EV yet – the Concept EV2

Derek Jenkins: “Our mission at Lucid remains very pure”

Derek Jenkins of Lucid Motors describes his mission of finding the perfect balance between the digital and analogue experience

Car design round-up: Audi, Donut-lab, Volvo and Mansory

Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Audi, Volvo, Kia and more

Caterham design boss Anthony Jannarelly on his new ‘Art Car’ capsule range

Car Design News catches up with the French designer as he launches his new carbon-panelled, Ferrari-based Ælla-60

Rolls-Royce announces Black Badge Spectre

The Rolls-Royce Black Badge Spectre makes its global debut in a new Vapour Violet paint finish

New design director at Lincoln as Curic moves to Ford Performance division

In an internal shake-up, Kemal Curic has left Lincoln to head up the Ford Performance division while Christine Cheng takes Curic’s former role. The Irvine studio is also set to close design operations as Ford consolidates its design teams in Dearborn

Kia reveals new EV4 exterior design

Kia has presented a first look at the exterior design of the new EV4, with saloon and hatchback variants

Gorden Wagener: “The more influence design has the better”

Gorden Wagener, chief design officer of Mercedes-Benz Group, describes the exciting moment the full-width Hyperscreen launched and how to create valuble design in the luxury segment

Car design round-up: Volvo, Renault and Mini

Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Volvo, Renault and Mini

Design driven: the functional yet fun Dacia Duster

The Dacia Duster is a pretty accomplished off-roader that will appeal to outdoorsy types and young families on a budget

CDN’s highlights from Rétromobile 2025: rare concepts, modern classics and auto merch heaven

Guy Bird was in Paris for Retromobile 2025 earlier this month and found an impressive mix of cars, clothes and auto-related curiosities

New tools, new workflow with Eric Stoddard of Car Design Academy

An auto industry veteran has embraced a new generation of tools such as Gravity Sketch, Vizcom, MidJourney and others and now instructs others in emerging methods of design and visualisation

Interview: Roy Norton, head clay modeller, Nissan

What is the value of clay modelling within the car design process and how can digital and clay work harmoniously? We speak to head clay modeller, Roy Norton fresh off his team’s win at the CDN People awards

Watch: Renault design boss Gilles Vidal on winning the Production Car Design of the Year

At the Car Design News People Awards 2024, Renault design chief Gilles Vidal spoke to CDN editor James McLachlan about winning the Production Car Design of the Year for the Renault 5 E-Tech

Digital design tools: the state of play in 2025

Software is a constituent part of the modern design studio. We survey a number designers about the state of digital tools, and get some unexpected encouragement from ‘Ratatouille’

Laurens van den Acker on the state of Renault design

After a stellar 2024, Renault Group has shown that when it comes to navigating choppy waters of the European car industry, it helps to have a clear idea of who you are

Car design round-up: Jeep, Rolls-Royce and Aston Martin

Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Jeep, BMW, Aston Martin, Rolls-Royce and more

Robin Page: “Our customers expect a high level of technology. It just needs to be well integrated”

Robin Page, design director at Bentley, explores how a new design language might be exactly what electrification needs

Chris Benjamin: “Scout Motors is a start-up with heritage”

Chris Benjamin, chief design officer at Scout Motors, explains how the connection heritage to ingenuity is key, the growth of his 45-strong team and the challenges that come with reintroducing vehicles 44 years later

Exclusive: BYD design boss Egger gives rare interview

Car Design News’ candid Q&A with BYD’s global design director Wolfgang Egger discusses the challenges of creating new brands from scratch, differentiating interior design convincingly and learning Mandarin

Hennessey’s design director on sketching a 300mph supercar

How do you ensure a car targeting top speed is still beautiful? Over to Hennessey design boss Nathan Malinick

Inside DRVN design and the art of the Continumod

Car Design News gets a behind-the-scenes tour of the Coventry studio and the design team led by Wayne Burgess

Tata reimagines iconic Sierra, reveals new Avinya brand

The SUV enamoured by Gen X has been reborn, this time looking to connect with the next generation of younger drivers. Alongside it sits a new sub-brand, dubbed Avinya, bringing an entirely new level of luxury into the Tata fold. CDN visited the UK studio to learn more, with global and European design bosses Martin Uhlarik and Aurelien Doisy on hand to show us around

EyesOn Design Awards 2025: the winners

As a proud sponsor of the EyesOn Design awards, Car Design News can reveal the winning cars at this year’s event in Detroit

Honda debuts 0 Series Saloon and SUV prototypes at CES

New electric series brings a fresh philosophy and design language – but also channels Honda’s heritage

“A true crossover” – Chery’s design boss on the Omoda 5

Klaus Busse on design, changing tech and the beast of Modena

Car Design News paid a visit to Centro Stile to catch up with Klaus Busse, design director at Maserati, and to see the beast of Modena

Book Review: True Spirit of XJ13

“In July 1973, the XJ13 was displayed for the first time. From this point on, it would be an ambassador for Jaguar marketing worldwide, its elegant lines assuring success and creating a legend”

First Sight: Nio launches distinctive new Firefly brand

Nio has unveiled new brand Firefly with a B-segment vehicle featuring a European-led design, a distinctive look, and iconic ambitions. Toby Clarke was there for CDN to speak with senior VP of design Kris Tomasson