Ferrari’s first electric vehicle from the Maranello marque
Luce is a ‘new chapter’ in Ferrari design
The Ferrari Luce has been unveiled in Rome with design led by Sir Jony Ive and Marc Newson
Designed by LoveFrom – a design collective led by Sir Jony Ive and Marc Newson – Ferrari’s first electric vehicle from the Maranello marque has been revealed.
LoveFrom was granted design autonomy, with the creative collective choosing simplification as the guiding principle. LoveFrom then worked with the Ferrari Design Studio to refine the concept for a road-going sports car.
A new design language has been introduced through this collaboration, with Ferrari president John Elkann commenting: “Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future.
Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design.”
The exterior design is defined by the glass house, which with a black roof, door pillars and deep cowl creates a shell-like form that extends to the outer edges of the vehicle. Floating above and around this silhouette are the front and rear aerodynamic wings. The entirety of the architecture has been shaped by aerodynamics, seen also through smooth and uninterrupted surfaces. From above, with all four doors open, the Luce’s silhouette is symmetrical and waisted.
The front and rear light panels are transparent and part of the primary surfaces. As a result, when the lights are switched off, they appear to gently fade away – preserving the purity of the form. The Halo taillights take inspiration from the 360 Modena and 458 Italia.
The Luce also has the largest staggered wheel diameters of a series-production Ferrari road car – 23 inches in the front and 24-inches at the rear – through two custom designs.
As for the sound of the vehicle itself, Ferrari has placed a precision accelerometer at the centre of the axle that captures the texture and vibration of the rotating components as they are moving. This in-house patented system filters, equalises and amplifies the signal like an electric guitar – but only when functional to the driving experience. The sound level is based on the position of the e-Manettino (a power management dial) and the use of the paddles, and emitted via an external amplification system.
The Ferrari Luce will launch in a selection of colours, including Azzurro la Plata (light metallic blue), Giallo Luce (yellow), Rosso Dino (red), Bianco Artico (white), and Rosso Fiammante (deep, metallic red). The yellow shade is particularly special as it’s inspired by the historic yellow of the Ferrari logo.
The electric architecture, engines and advanced drivetrain allow for four doors and five seats – a first for Ferrari. As a result, the interior feels larger than it appears. The core interior touchpoints were revealed in February 2026, but now the entire cabin has been revealed.
Interior forms are intentionally simple, with controls and displays grouped functionally and the most essential commands placed directly in front of the driver. Mechanical buttons, toggles, dials and switches are combined with digital displays developed with Samsung Display.
Machined from 100% recycled aluminium, the three-spoke steering wheel is also augmented with analogue control modules that have been constructed from hand-finished aluminium with an anodised finish, glass elements and leather grip. It is inspired by the traditional Nardi three-spoke design.
The binnacle displays only essential information and consists of three dials – each with an aluminium bezel and glass lens encased in anodised aluminium housing. The left dial displays power; the central dial shows speed and battery level and the right dial can display seven functional data points linked to driver performance.
Combining mechanical controls with a digital touchscreen, the control panel can be pivoted by the driver using the handle and palm rest. Three physical buttons control climate, car settings and media. In addition to this, the Multigraph displays a clock, compass or 60 second stopwatch.
The centre console, wrapped in Italian leather, integrates the shapely key, shifter, armrests, storage and controls for the rear cabin. When the key docks in the lined Alcantara holder, the historic Ferrari yellow surges from the key across the interface, starts the car and unlocks the shifter.
The seats come in two pattern choices, four fabric options and multiple colourways – with the refined design prioritising comfort through power adjustable controls. Elsewhere, 21 loudspeakers make up the audio system in the Luce, with five presents – Studio, Concerto, Immersive, Opera and Electronic.
