First Sight: Ford F-150 Lightning Pro

Ford F-150 Lightning Pro 6

The commercial grade of the full-sized pickup is one piece of Ford’s ambitious new plan for business owners

Ford’s best-selling F-150 pickup truck is going electric, with the first deliveries expected to begin this spring. The blue oval’s stalwart workhorse in its BEV incarnation will deliver up to 300 miles of range and offered in four trim levels — perhaps the most important of which is the Pro model, aimed at the commercial segment, which accounts for a significant portion of Ford’s F-150 sales. We don’t write much about commercial vehicles here at CDN, and while it may not seem glamourous, fleet and business sales are often the bread-and-butter for most manufacturers, so it’s crucial to get the design right.

“Commercial customers have very different needs, but most manufacturers sell watered-down versions of retail vehicles,” Ford President Jim Farley told us recently at a presentation in Sonoma County, in California’s wine country. Instead, he says, the F-150 Pro was designed from the ground-up with toughness and ability in mind. Ford chief designer for trucks Ehab Kaoud spoke with CDN about designing for the commercial buyer.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here