First sight: Tata’s new take on the classic Sierra launches in Delhi

Sierra Exterior 05

Tata’s new Sierra concept has just been unveiled at the Delhi auto show 2020. We got a preview of it last week when we spoke to Martin Uhlarik and Pratap Bose

The original Tata Sierra is a storied vehicle, an Indian icon not unlike the Land Rover Defender. Like that vehicle, tackling a complete redesign of a classic is exciting but comes with many pitfalls that designers could get caught in. The Tata team has avoided them, though; this is a thoughtful and progressive electric SUV concept. “We are taking the spirit of the original Sierra and applying it to a non-retro car,” Martin Uhlarik, Head of Design UK, told CDN.

We will be covering the interior design story of the Sierra in more detail in Interior Motives magazine, but in the meantime here’s our first impressions of this striking new concept from the Tata team.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here