First sight: Tata’s new take on the classic Sierra launches in Delhi

Sierra Exterior 05

Tata’s new Sierra concept has just been unveiled at the Delhi auto show 2020. We got a preview of it last week when we spoke to Martin Uhlarik and Pratap Bose

The original Tata Sierra is a storied vehicle, an Indian icon not unlike the Land Rover Defender. Like that vehicle, tackling a complete redesign of a classic is exciting but comes with many pitfalls that designers could get caught in. The Tata team has avoided them, though; this is a thoughtful and progressive electric SUV concept. “We are taking the spirit of the original Sierra and applying it to a non-retro car,” Martin Uhlarik, Head of Design UK, told CDN.

We will be covering the interior design story of the Sierra in more detail in Interior Motives magazine, but in the meantime here’s our first impressions of this striking new concept from the Tata team.

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