Though it speaks a design language set out by EV hypercar the Evija, Lotus’ newest effort, the Emira is a potent petrol-powered junior supercar. And the Geely-owned OEM wants to sell lots of them
At a ritzy event at its Hethel headquarters in rural Norfolk, Lotus unveiled the Emira – a combustion engine sports car. Yes, you heard that right, in a moment where all the talk is of EVs, the Geely-owned Marque has run counter to the established narrative with a mid-engine looker it claims is the ‘most accomplished Lotus ever made.’
Built on the OEM’s new sports car architecture – a lightweight bonded aluminium chassis – the Emira derives its fluid surfaces and sharp feature lines from the Evija hypercar. Whereas the Evija was a halo project intended to re-establish Lotus as a premium player, the Emira, which borrows an 2.0-litre engine from AMG, is aimed at a wider audience. Lotus says it will make 4800 Emiras a year at its Hethel premises, which has received a £100 million revamp.
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
After sixty years, an iconic sports car had a quiet homecoming to the show where it all began
The storied Dodge Charger muscle car starts a new era as an all-electric with artificial sound and an ICE option
The juxtaposition of old and new at Geneva 2024 invited fresh considerations of luxury
