From Car Design Review 6: Davide Pizzorno, chairman and design director of ED | Excellence Design, talks us through his company’s evolution from engineering to design, how the two can be balanced, and where classic Italian style fits into the future
We did not start out as a design company: ED started as an engineering company, and that has helped us develop into a company which handles data and collaboration with engineering extremely well. Manipulating and sharing data with our clients is one of our best assets. My first job was as a freelancer for IBM, training designers on the new methodology for designing with 3D CAD. I worked very hard; I started work in 1996, but I was still studying engineering at university while I worked. I founded ED in 1998 and, after more than 20 years, I’m very proud to be the founder of this design centre of excellence.
For a one-time only FREE TRIAL granting you access to three premium articles register here
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
For a one-time only FREE TRIAL granting you access to three premium articles only register here
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
