Inside Polestar’s sleek new design studio

Polestar studio Gothenburg Laura MaxShowroom

CDN correspondent Laura Burstein gets the first look at the striking new Polestar space in Gothenburg

Perched atop a wooded hill overlooking Volvo’s sprawling campus in Gothenburg, Sweden, sits a secluded structure of concrete, metal, and glass. Originally built in the early 1980s as part elite command post for an all-watchful CEO, a portion of the building is now home to the new Polestar design studio, the pièce de résistance in the nascent company’s journey from Volvo spinoff to fully fledged luxury brand. 

“We wanted to land like a spaceship in this old building,” Polestar head of design Maximillian Missoni tells me as we walk down the main corridor…

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