The announcement of Geely’s brand-new electric car sub-brand Geometry, so fully-formed and sophisticated, was a shock to many at the 2019 Shanghai motor show. Demonstrating the speed – and style – of change in the Chinese automotive market, and featuring genuine innovations previously reserved for concept cars, the Geometry A (seen here in early production form) has an interior which is a revelation for a car in its price-bracket.
The announcement of Geely’s brand-new electric car sub-brand Geometry, so fully-formed and sophisticated, was a shock to many at the 2019 Shanghai motor show. Demonstrating the speed – and style – of change in the Chinese automotive market, and featuring genuine innovations previously reserved for concept cars, the Geometry A (seen here in early production form) has an interior which is a revelation for a car in its price-bracket.
The Geometry A had a smooth development programme too, says Guy Burgoyne, design VP, Geely Design China. “In this project, it wasn’t a case of the design department doing something they couldn’t, and then the engineering team getting annoyed about it,” he begins with a broad smile. “It was really good-natured, and there were no big egos that stopped collaboration. Everyone had a common goal.”
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