General Motors redesigns its logo to herald its electric future


With models like the Cadillac Lyriq and the Hummer EV, General Motors believes the future is electric. What better way to usher in a new era than with a new logo

General Motors has redesigned its logo for the first time in 60 years to herald its all-electric future, and it is all about the ‘m’. The imperious all-caps GM of the last half century is gone, replaced by a lower-case interpretation with the ‘m’ of the acronym suggestive of an electric plug – albeit a British three-pronged version. Gone too is the underline, which is now truncated to sit exclusively below the ‘m’. 


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