Local and global forces unite at 2025 Shanghai Auto Show

For some time now, China’s auto shows have been considered the biggest in the world with local homegrown brands and foreign marques trying to outdo one another in a bid to capture the attention of the domestic market.

This Shanghai Auto Show was no exception, featuring a number of exciting new product reveals and innovative design explorations, showcasing China’s ever-increasing influence in shaping the future of mobility. In no particular order, these are some of the new launches, both production and concept, that caught our eye.

Zeekr 9X

Despite being a little over four years old, Zeekr has entered into yet another vehicle segment, this time targeting large luxury SUVs with an exterior design seemingly inspired by the ultimate in SUV luxury. Design language more closely follows its older design DNA seen on its 009 MPV, with strong angles and that unmissable waterwall grill creating a highly imposing look. At the rear, we have a new addition, the “Ring Screen Star Diamond” taillight assembly, using 42,242 individual diamond cut facets to grab attention at night. However, with an alleged power output approaching 900hp and sub-3-second 0-100 km/h time , better catch a glimpse before it disappears.

Denza Z

While still technically a concept, the Denza Z feels very close to production-ready. As the brand’s first performance sports vehicle, the design draws clear inspiration from the likes of Lotus and Lamborghini (the Denza Z was created under Wolfgang Egger’s stewardship) and looks to be aimed squarely at high-end premium European brands. The concept comes with a number of performance-enhancing features including a low-slung front splitter and a large rear diffuser, as well as more track-orientated elements we may not see come production such as carbon fibre components, full-strength roll cage, as well a huge rear wing reminiscent of the Yangwang U9. We can’t wait to see the convertible version currently in the works.

AUDI E5 Sportback

The new brand (that’s AUDI four letters, not four rings) debuts its first production model, with a fresh interpretation of Audi design in a practical and aerodynamic form heavily influenced by Chinese consumer tastes. A new light frame with interactive matrix LED technology, replaces the Singleframe grille we are used to, surrounded by a black loop integrating the light clusters, sensors, and a floating front spoiler, which is mirrored at the rear. The interior aims to balance luxury and tech, with a 27-inch full-length screen, digital exterior mirrors, materials that include three-dimensional lamella-shaped wood inlays, and an AI-powered touch- and voice-enabled avatar that aims to humanize digital interaction.

BAIC Arcfox 77°

The Arcfox 77° combines the practicality of an MPV with hypercar performance, sharing a first glimpse of the brand’s ARC-FLOW design language as a preview of what could lie ahead for production models. Low-key lighting elements and a streamlined silhouette highlight its intentions as a performance vehicle, with aerodynamic sculpting giving the effect of forward motion while stationary; a low front end and a wide stance make the 2.6 sec 0-60mp/h time entirely believable. Scissor doors and a highly adaptable interior focus on creating high-tech, luxurious experiences capable of catering to different usage scenarios.

VW ID. ERA, EVO & AURA

VW brought a trifecta of concept vehicles designed and developed with its various ventures in China, exploring a future NEV direction to ultimately replace the underperforming first generation of ID. vehicles. The ID. ERA from SAIC VOLKSWAGEN, a spacious, three-row SUV and VW’s first vehicle to use range extender technology brings typical large SUV proportions, while the ID. EVO from Volkswagen Anhui is the first all-electric full-size SUV in Volkswagen’s ID. UNYX family with a long, sharp front end, aggressive stance and matrix-patterned rear lighting signature. The electric notchback concept ID. AURA sedan from FAW-Volkswagen is perhaps closest to a production model and features a sleek aerodynamic profile. It is the first concept to be based on the Compact Main Platform (CMP) designed for the Chinese market.

GAC Aion Hyptec Earth

This concept explores the vehicle as an extension of the earth’s natural energy, featuring a unique triple front lighting signature, seemingly spilling over the fender and dripping down the front end, creating a look inspired by molten lava. A long, shooting brake profile accentuates the back end and draws attention to the full-length taillight resembling lava interacting with the sea while repeating the triple motive from the front. The interior combines sustainability and luxury, featuring eco-friendly materials like bio-leather, natural wheat straw, and long-staple fibers to create a refined and environmentally responsible cabin.

BMW Neue Klasse X

As the second vehicle under its “New Class”, this mid-size SUV further explores the brand’s new aesthetic in its electric vehicles while safeguarding the look of the X range. Flush surfaces and clean lines feel familiar while a dynamic front light cluster gives a unique 3D effect with a vertical interpretation of the BMW kidney grille, understated in comparison to some of BMW’s recent front ends, yet highly memorable, and offering a glimpse of what the future iX3 may look like. Interior elements such as the HypersonX wheel and Panoramic Vision dashboard hope to bring leading user experiences.

Buick Electra GS

Buick takes a nameplate originating over half a century ago for this muscular concept hinting at the brand’s future EV design in the China market. A Shorter hood and long, sloping roofline along with a generous 3.2-meter wheelbase add to interior space without compromising the sleek look, further accentuated by a full-length glass roof. Thin front and rear lights draw attention to every curve and edge of the sporty, dynamic look. If production models even remotely resemble this, they are sure to appeal to the design-conscious consumer.

Geely Galaxy Cruiser

With the increasing popularity of off-roaders, it seems every brand is keen to show they too are capable of igniting your inner adventurer. This production-ready concept from Geely’s Galaxy brand takes the boxy, off-road form we are used to while injecting Chinese elements in modern ways to reflect its new energy underpinnings. A full-width grille integrates a complex lighting structure with circular lighting patterns adding depth and long vertical taillights. Inside, the floating center console hosts what Geely calls the “off-road control island,” a yacht-inspired hub for terrain-focused functions – fitting as this comes with vehicle-mounted sonar and is capable of floating on water for up to two hours.

Mercedez-Benz Vision V

Mercedez-Benz brings a new look at the ultimate chauffeur-driven experience in hopes of restarting its presence in the luxury electric van segment, particularly in the China market. Built on the Van Electric Architecture (VAN.EA), an aerodynamic profile paired with massive 24-inch wheels show a confident stance, while the front end takes the traditional grille, and exaggerates and illuminates it for a fresh modern look. Inside, its “Private Lounge” concept boasts such decadence as open-pore burr wood and polished aluminium, a 65-Inch Retractable 4K Cinema Screen and 42-Speaker Dolby Atmos Sound. Not enough? The van’s side windows can become additional screens with seven projectors providing an immersive 360° experience.

Mazda EZ-60

Developed in collaboration with Changan Automobile, this crossover SUV could play a pivotal role in Mazda’s electrification strategy for the Chinese market. Building further on the FUTURE + SOUL x MODERN design theme, this NEV has an overall clean look with a graceful profile and steeply raked rear window. A closed-off grille sporting Mazda’s new angular logo is outlined by an illuminated LED strip highlighting Mazda’s typical trapezoidal grille shape, flanked by slim LED daytime running lights. Inside there is a lack of physical controls in favour of voice interactions and touch controls, played out on a massive 26.45-inch 5K ultra-wide screen.

Roewe Pearl

Crafted under the direction of Jozef Kabaň, renowned for his work with Bugatti and Rolls-Royce, the Roewe Pearl concept radiates refined luxury with a futuristic twist. The feeling of a flowing glasshouse effect is further emphasized by the frameless suicide doors and hidden A and D pillars, while the gold window trim adds a touch of opulence. An LED strip stretches the front of the vehicles and is mimicked at the rear for a more modern look. Its similarity to other iconic designs has led it to be dubbed the “People’s Rolls-Royce” in Chinese media.