Polestar’s head of design, Maximilian Missoni, talks through the Precept, the pressures that come with developing a new brand and how his team made the concept car a reality
“Traditionally, when you work on a new car, and we have done a couple of cars for Volvo and now for Polestar, there is a lot of pressure,” says Polestar’s head of design Maximilian Missoni. The designer was on typically intense form as he spoke to Car Design News’ editor-in-chief Christopher Ludwig at the inaugural Car Design Dialogues event. The audience was taken on a deep dive into the processes, materials and design strategy for the first production model.
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