How do designers create a distinct brand identity that acknowledges or even celebrates the cultural context from which it emerged in an era of globalised design? CDN’s James McLachlan sits down with Kripa Ananthan, head of design at Mahindra and Fabio Filippini, founder of design consultancy Accaeffe, as well as author Gautam Sen
How do designers create a distinct brand identity that acknowledges or even celebrates the cultural context from which it emerged in an era of globalised design? That was the question CDN put to Kripa Ananthan, head of design at Mahindra and Fabio Filippini, founder of design consultancy Accaeffe, as well as author Gautam Sen. Ananthan explained how a broader dialogue with customers, content creators and even influencers could nurture an organic design scene. Filippini speculated that the resurgence of postmodernism prompted by the millennium had resulted in a simulacrum of historic Italian and British design. The conversation moved to the Thar by Mahindra and how a design that emerged from US culture and been fully adopted by India to the point where it has become synonymous with that culture.
Kripa Ananthan, head of design, Mahindra & Mahindra
Fabio Filippini, founder of design consultancy, Accaeffe
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