The team at Myotek walk us through some new lighting technologies that allow car companies to take personalisation to the next level
Lighting is a key frontier in car design, one that is allowing companies to differentiate their products and make the entire vehicle unique. Myotek’s Innovation and Design team, lead by Robert Miller and Erik Measel, take us through some of the newest innovations with pedestrian communication and design options in fog lamps, EV grilles, and exterior badge lighting.
”I think it is going to go further with personalisation, maybe with projected images along with colour lighting and messaging or communication,” explains Measel. “We are going into areas that make people’s vehicles their own, and make them different from others.”
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