Magna’s exterior design chief Larry Erikson chats with CDN’s Abel Sampson to announce the brief of the 2022 Magna’s Global Bold Perspective Award
The 2021 Magna Global Bold Perspective Challenge challenged students from across the globe to design a passenger vehicle for the year 2030 that functions as a SUV, van or pickup with attention paid to sustainability, material and technological innovation and appearance. Magna’s exterior design chief Larry Erikson chats with CDN’s Abel Sampson to announce the brief of the 2022 Magna’s Global Bold Perspective Award. Students have been tasked with designing what Erickson describes as “the living vehicle”, with the key topics of sustainability, exterior innovation, and electrification central to the brief. Winners should be able to clearly illustrate how the vehicle can be used, how it operates within its environment, and how equipment and cargo are stored.
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