Car Design Dialogues North America: Electrifying an Icon

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Speaking at Ehab Kaoud and Mark Sich from Ford talked through the challenges and opportunities presented by reinventing the F-150 as an electric vehicle

The move towards electrification continues to present opportunities to revive and reinvent famous nameplates and none more so the F-150 Lighting. Billed as Ford’s Truck of the Future, the Lightning captures the direction of travel for icons of the ICE Age. Ehab Kaoud and Mark Sich from Ford shared their thoughts on how to reinterpret an ICE vehicle for an electrified world, the opportunities and challenges presented by the shift to an EV platform, the interior design and UX strategy, how far to push the boundaries within a conservative segment.

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