Car Design Dialogues North America: Future of HMI

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Experts from General Motors, BMW and Rivian explored the thorny subject of Human Machine Interface design 

A key theme of Car Design Dialogues was the evolution of the human-machine interface (HMI). In a panel discussion with expert designers from BMW, GM and Rivian, Doug Wolff of Epic Games suggested that emotional connection between car and driver has shifted into the virtual realm. “For a long time, the feeling you could evoke with the car was purely from the physical build of it – either with its looks, the materials, or the way the car drove,” he said.

“But increasingly now, we’re seeing that the software or non-physical build is changing the way in which the customer feels about the vehicle. It’s really interesting to see that shift.”

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