DeLorean gives Car Design News an exlusive insight into its upcoming electric vehicle concept
With a hotly anticipated concept due to grace the shores of Pebble Beach in August, DeLorean is back with a bang. But it is more than just a brand renaissance: under new management, the company aims to rejuvenate classic ideals around car design, openly stating that electric driving range will be sacrificed in favour of design beauty.
The DeLorean name is synonymous with the DMC-12 from the 1985 film Back to the Future. Few brands are tied so closely to just one particular car – or film. Fittingly, the company plans to bring back style cues from the past and rejuvenate what it sees as a dying breed: a performance coupe with aesthetics put first.
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