The Lancia Stratos Zero took the 1970 Turin Motor Show by storm, propelling designer Marcello Gandini into superstardom
In 1969, Nuccio Bertone wished to expand his portfolio by getting Lancia’s attention, luring the company away from its long relationship with Pininfarina and Zagato.
With a clear strategy in mind, he bought a friend’s Lancia Fulvia. The car’s bodywork had been damaged in an accident, but most of its mechanical components, including the engine and suspension, remained intact. Bertone planned to reinvent the Fulvia with a mid-engine layout, so it was capable of competing on the world rally stage against the Alpine A110 and Ford GT70.
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