First sight: Omoda 9

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Chery International’s new brand Omoda is moving fast. Since launching in 2022 under the Chery moniker, Omoda has morphed into a standalone brand with its sights trained on the European premium market. Car Design News took a look at the Omoda 9 flaghship 

In a polished modernist home a stone’s throw from the Solent, Car Design News finds House of Omoda, the refined setting for the launch of mid-sized SUV and brand flagship the Omoda 9. 

Falling under the gargantuan Chery umbrella, Omoda is one of those Chinese brands that seemed to arrive out of nowhere. And now it seems to be everywhere. The brand was developed in Chery’s European design studio, which opened in 2019, following a directive from the mothership in Wuhu which tasked the design team to create a youthful new car that resonated with a tech-first customer.

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