Car Design News speaks to Seat’s head of design about the new Leon – designed to seduce
A ray of sunshine glints off the polished bonnet of the brand-new Seat Leon, which is finished in ‘Desire Red’. Walking around the car, Alejandro Mesonero-Romanos, director of design, explains the key characteristics of the model
“The Leon is a very honest and simple design, but with character,” he says, hovering his right hand along the grooves that sweep across the doors. “The concept of lightness within design is very important, and we wanted it to be sporty. But it is made for a large audience, so we needed to stick to quite a simple and clear design.”
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
