Using the Toyota Mirai as a case study, Jelle Tjebbes argues that the package often has a far greater impact on the perception of value than exterior styling
Take a look at the pictures below, and question, which of these two cars is an 80,000 euro car? You guessed right, they both are, but only one of them looks like it. The first generation Mirai is often frowned upon as an ugly design thanks to its busy exterior. And while it is easy to point that aspect of the design out as particularly polarising, in actuality those creases are working hard to hide a much bigger design issue: the package. The package has a far greater impact on the perception of value than exterior styling.
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from Aston Martin, Nissan, Porsche and more…
As Lamborghini unveils its hybrid-powered Urus SE, we speak to design boss Mitja Borkert about how to develop the brand’s biggest seller – and how he got into his Sant’Agata ‘garage band’
China is the first market outside of the US to have received a variant of the Bronco SUV tailored to its needs
