Lincoln debuts L100 concept in Pebble Beach

Lincoln Model L100 Concept Exterior 2

Lincoln’s massive, luxe show car marks the automaker’s centennial with a look into the future

Before Lincoln’s glitzy Star concept was born, the design studio in Dearborn began planning the L100, a stunning show car meant to revive the prestige of the brand’s glory days, in a fully modern way.

“In the ‘50s we were the quintessential luxury brand, all the glamour and romance. The challenge was how to take this into the digital age,” said Lincoln exterior design manager Xitij Mistry.

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