Lynk & Co launches in Europe

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Chinese OEM Lynk & Co brings its sharp-looking 01 SUV and car membership programme to Europe.

“When the car was designed it was not yet clear that we would have a membership-type business model. What the guys did, the engineers and the designers, is develop just a cool looking car,” says Alain Vissier, chief executive of Lynk & Co. It is a disarmingly frank answer to the question of how to design a car that needs to appeal to a new audience. And as Lynk & Co launches its 01 model in mainland Europe, it speaks volumes about Vissier’s confidence in his product and its accompanying subscription-based model of car use.

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