Mini’s design boss discusses new minimal aesthetic

Mini Aceman Concept exterior 2

Oliver Heilmer, Head of Mini Design, chats to CDN about the new Aceman concept and the brand’s new design language 

In July, Mini took the wraps off its latest concept car, the Aceman. More than just for show, this stocky little five-door hatch is a preview of what is soon to come. With a new electric powertrain, a new look and a new segment to play in, the Aceman will be the brand’s first crossover, bridging the gap between the Cooper and Countryman.

Mini says the concept is also a signal of the brand’s evolution, led by a new design language dubbed “Charismatic Simplicity.” This combines minimalist design inside and out with a greater emphasis on lighting. 

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