Ferrari has entered a new segment with the Purosangue, but how big a challenge was its design for Flavio Manzoni and his team?
Ferrari has entered the SUV market, but don’t call the new Purosangue an SUV — it’s a sports car says the Maranello marque. Confused? In order to get a better idea of what it actually is, we spoke to chief design officer, Flavio Manzoni, who firstly explained what it is and what it isn’t.
“We didn’t want to make an SUV or a car that belongs to any particular category,” he says. Initially, the team looked at what the vehicle needs to be; it has to provide Ferrari performance and dynamics, a raised ride height and reasonable luggage space, but crucially it also has to offer proper space for two adults in the rear seats and easy accessibility. These are not the problems Ferrari usually has to consider, but back in 2015 the team set to work.
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
After sixty years, an iconic sports car had a quiet homecoming to the show where it all began
The storied Dodge Charger muscle car starts a new era as an all-electric with artificial sound and an ICE option
The juxtaposition of old and new at Geneva 2024 invited fresh considerations of luxury
