Faced with a swarm of new challenges – the race to electrification, shared mobility and challenges concerning the environment – the role of the designer is changing. So too are the methods at the profession’s disposal: data, digital tools and mixed reality are all been utilised to meet the needs of the consumer. But how will this new virtual technology shape the physical world?
This year’s LA Forum will feature interactive sessions on mixed reality, data-driven design, new interior landscapes, exterior design trends and the role of education, with expert opinions from industry leaders from global OEMs.