Concept Car of the Week: Ford Zig and Zag (1990)

Ford Zig Zag 01

The Ford Zig and Zag concepts were shown at the 1990 Geneva motor show

As a precursor to Ford’s global ‘One Ford’ platform strategy, the carmaker showed a pair of concepts at the 1990 Geneva Motor Show. Designed at the firm’s Ghia studio in Turin, the Zig concept was a mica black, two-seat barchetta, while the bright white Zag was conceived as a sporty van.

The concepts were built on the existing Fiesta architecture of the time, and were designed to show the potential versatility of a platform with shared lower door and body panels, with the Zig and Zag showing the extremes of a range that could have potentially comprised sports cars, hatchbacks, sedans, pickups and delivery vans.

Speaking at the time, former managing director of Ghia, Filippo Sapino, said, “Tom Scott in Ford Advanced Design developed the concept, then we developed the shape [at Ghia to achieve a low cost] expansion of the model range.”

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here