Car Design Review 7: Davide Pizzorno, ED Excellence Design

Davide Pizzorno Final

Davide Pizzorno of ED Excellence Design highlights the importance of close relationships between design and engineering, as well as talking through wider trends in the auto industry

We are lucky in Italy, because we have a long and rich design history and are working on blending that with a whole set of new creative and technological tools to make the leap into the next phase of car design. We have to continue to put our passion inside a single sketch but an amazing shape is just not enough anymore. People and our customers, want more.

ED Excellence Design is continuously transforming and trying to grow in terms of design technology and that is probably the key difference between us and traditional Italian design studios. We have to match the shape and technology every single day in the best way to capture the customer’s heart. We are not a carmaker so we have to sell some things better than the carmakers’ design studios can. We need to study how to give them something unique, because today just being Italian is not enough.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here