Car Design Review 7: Klaus Bischoff, VW Group

Klaus Bischoff (2018)

Head of design at VW Group Klaus Bischoff on brand logos, democratisation of mobility and why EVs are liberating designers.

2019 was a super-important year for us. The year of new Volkswagen, the ID.3 all-electric vehicle finally introduced, a new logo, brand design and a new attitude. Of course the new Golf – now in its eighth generation – was another big product launch. It was a very thoughtful year for Volkswagen, especially for design. The new design language of our product came to life and can be seen in very clear new proportions. The ID family, which we have worked on over the last few years is now coming to the road and as you have seen, pretty close to the show cars, from vision to reality. Also, with the new brand design we have worked deeply to the core of the marque, every touch point and new digital experience that will come to the marketplace.

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