Car Design Review 7: Shao Jingfeng, SAIC

3550 SAIC Anting_MJR9294

Shao Jingfeng of SAIC talks about Chinese design, the Roewe brand and the impending influence of 5G

The changes in the Chinese automotive market have been profound over the last ten years. We still face fierce competition and the issue remains for Chinese brands, how do we catch up with brands based in regions that have been designing cars for much longer?

Having good quality design and a holistic design language is a basic necessity, but if we only focus on those things we are still following, catching up. China faces big challenges over the next decade. The big challenges are uncertain Chinese aesthetics, a long history, big regional differences and fast development, too fast I think sometimes. In addition to these China-specific challenges, the industry as a whole is at a turning point with a lot of technology, uncertain power, autonomy and car sharing. There is a lot of financial risk in play at the moment.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only FREE TRIAL granting you access to three premium articles register here

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only FREE TRIAL granting you access to three premium articles only register here

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here