Car Design Review 9: Jeff Nield, General Motors

a DPS 2 Jeff Nield GM 220912_MLP_0587

Read our interview with Jeff Nield of General Motors, which was included in Car Design Review 9 

The main focus of the product and experience team is to think about where General Motors can go outside of traditional cars and trucks. Our backgrounds are diverse. We have automotive designers, interior designers, product designers, graphic designers, strategists and an architect. Think of it as a hybrid between an advanced studio, a production studio and a kind of creative lab. We’re out in the forefront, and we’re always out of our comfort zones.

Our company has been in the automotive space for a really long time, so we can leverage our talents and skills and our global footprint to expand into industries outside of automotive, such as aerospace and marine. One of the projects we’re most excited about is working with Lockheed Martin to co-develop a potential lunar rover, based on our Ultium EV platform.

GM did the last three lunar rovers for Apollo 15, 16 and 17 in the early 1970s, so I always get goosebumps when we talk about this collaboration. It blends so many different aspects of GM together: electrification, charging, autonomous technology, occupant packaging and a lot of high-level goals towards our growth strategy. For example, several people on our team worked on the Hummer and capability – a key attribute for Hummer – is relevant when you’re in a lunar environment. So to…

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