Car Design Review 9: Troy Beetz, DeLorean

DPS 1 Troy B - DeLorean (couch)

Read our interview with DeLorean’s Troy Beetz, which featured in the Car Design Review 9 book 

My past has been in product planning and product development for Nio, Lexus, Toyota, and Karma Automotive. But we’re also students of automotive design. We’ve launched cars before and it’s something we’re very passionate about.

When we talk with designers, our biggest concern is that they will, at some point, be ‘executing for technology’. For example, in the future we’ll have autonomous vehicles. But how much passion is there going to be in creating a bubble that takes you from here to there? We wanted to be very pure about our design and…

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